When Apple recently announced their quarterly earnings in January, CEO Tim Cook talked about Apple TV being somewhat of a "hobby" for the company. In a more recent speech given at the Goldman Sachs Technology and Internet Conference Mr Cook further again reiterated that Apple TV was a mere hobby. However the CEO went on to say "Apple doesn't do hobbies as a general rule" and he felt that Apple needed to do something "special" in order to make its television offerings more serious. If Tim Cook's hints are to be taken as hints, it seems that we are likely to see developments from Apple on the TV front during 2012. As with most Apple releases we usually see much more rumours flying around, which we have:
- Canadians testing Apple TV
- Apple bidding for Sports Rights
- Apple negotiating with television networks (not always successfully)
The question is how soon will we get it? Apple are generally very good at how they market products...even those that people don't know about.....something I am contributing to just by writing this.
Recent news stories have hinted that an event may take place on the 7th March at which it is thought that Apple will announce the iPad 3. It seems unlikely that Apple would announce two big products at one event so I would imagine we won't see a new Apple TV just yet. Other rumours have suggested that we are set see another event take place in February, perhaps this could be the announcement of the Apple TV or has the event already taken place to release Mountain Lion, the latest OSX?
It seems to be a question of "when" rather than an "if" Apple will enter the mainstream TV market. If Apple can do to the television set what they did to the mobile phone we could see a lot of activity in the television manufacturing industry.